In recent years, blockchain technologies have increasingly been used to boostengagement with customers and offer loyalty rewards. BlockFi and Gemini, for example, announced they would offer credit cards offering bitcoin rewards. In 2022, Mastercard supported Upstart, a NFT-based loyalty program, through its startup engagement program.
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- Source: https://www.coindesk.com/business/2023/03/17/polygon-partners-with-salesforce-for-nft-based-loyalty-program/?utm_medium=referral&utm_source=rss&utm_campaign=headlines
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