Transcosmos, a global provider of outsourcing services, recently released the findings of their Global Online Shopping Survey. The survey was conducted in 10 countries, including the United States, Japan, China, and the United Kingdom, and aimed to understand consumer behavior and preferences when it comes to online shopping.
One of the key findings of the survey was that the majority of consumers prefer to shop online rather than in physical stores. In fact, 63% of respondents said they prefer online shopping because it is more convenient. This trend is particularly strong among younger consumers, with 77% of those aged 18-24 preferring online shopping.
Another interesting finding was that consumers are increasingly using mobile devices to shop online. In fact, 60% of respondents said they had made a purchase using their mobile device in the past year. This trend is particularly strong in Asia, where mobile shopping is more common than in other regions.
The survey also revealed that consumers are becoming more concerned about the environmental impact of their shopping habits. 60% of respondents said they would be willing to pay more for products that are environmentally friendly, and 70% said they would be more likely to shop with a retailer that has a strong environmental policy.
In terms of payment methods, the survey found that credit cards are still the most popular payment method for online shopping. However, alternative payment methods such as PayPal and mobile payments are becoming more popular, particularly among younger consumers.
Finally, the survey revealed that customer service is a key factor in determining where consumers choose to shop online. 73% of respondents said they would be more likely to shop with a retailer that offers good customer service, and 80% said they would be more likely to shop with a retailer that offers free shipping.
Overall, the findings of the Global Online Shopping Survey provide valuable insights into consumer behavior and preferences when it comes to online shopping. As more and more consumers turn to online shopping, retailers will need to adapt to these changing trends in order to remain competitive. By offering convenient mobile shopping options, environmentally friendly products, and excellent customer service, retailers can attract and retain loyal customers in the highly competitive world of online shopping.
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