Crypto.com recently announced a partnership with AEG to launch a 20-year naming rights agreement. The collaboration will see the ventures renaming the AEG-owned iconic Los Angeles venue, STAPLES Center.
The renaming will be effective this Christmas, after which the arena will be called Crypto.com Arena. Known as the quickest-growing crypto platform, Crypto.com has made an immediate impact on the sports industry.
Joining hands with the leading sports and live entertainment company has boosted its popularity severalfold. That is why several sports enthusiasts even looked for an extensive Crypto.com review to assess its functionalities.
STAPLES Center has hosted several iconic events, including hundred of annual marquee events. It was even the official home of the LA Clippers, WNBA’s Los Angeles Sparks, Lakers, and the NHL’s LA Kings.
The collaboration will also see Crypto.com becoming the official crypto partner for big shots like LA Kings and Los Angeles Lakers. The partnership will start with Crypto.com and AEG revealing a new logo. The ventures will also release the internal arena signage of the new arena, when the Lakers host the Brooklyn Nets. In addition, each of the external signage on the venue will be replaced by June 2022.
Ever since its launch in 1999, the arena has hosted numerous iconic and pristine sports moments. Its 20 years of journey has been filled with memorable events, and the ventures intend to make the next 20 just as remarkable.
The venue hosts more than 240 high-profile events of international and local distinction. It can house more than 4 million guests with events ranging from concerts, awards shows, boxing-related events, professional sports, GRAMMY, NHL All-Start Games, NBA All-Start Games, and more.
The partnership has brought Crypto.com to the epicenter of the sports and entertainment industry. How the crypto-giant takes it from here can play a major role in the industry’s future.