AI-enabled synthetic media is being used as a tool for manipulating real emotions and capturing user data by genealogy service MyHeritage, which has just launched a new feature — called “sügav nostalgia” — that lets users upload a photo of a person (or several people) to see individual faces animated by algorithm.
The Black Mirror-style pull of seeing long-lost relatives — or famous people from another era — brought to a synthetic approximation of life, eyes swivelling, faces tilting as if they’re wondering why they’re stuck inside this useless digital photo frame, has led to an inexorable sotsiaalsete jagamiste voog alates selle avalikustamisest eile perekonna ajaloo konverentsil…
MyHeritage’s AI-powered viral marketing playbook with this deepfakery isn’t a complicated one: They’re going straight for tugging on your heart strings to grab data that can be used to drive sign-ups for their other (paid) services. (Selling DNA tests is their main business.)
It’s free to animate a photo using the “deep nostalgia” tech on MyHeritage’s site, but you don’t get to see the result until you hand over at least an email (along with the photos you want animated, ofc) — and agree to its T&Cs and privacy policy. Both of which have attracted a number of concerns over the years.
Näiteks eelmisel aastal Norra tarbijanõukogu teatas MyHeritage'ist riiklikele tarbijakaitse- ja andmeasutustele pärast seda, kui tingimuste õiguslik hinnang leidis, et leping, mille klientidel palutakse allkirjastada, on "arusaamatu".
In 2018 MyHeritage kannatas ka suure andmerikkumise all – ja selle rikkumise andmed olid hilisemad leitud müügiks pimedas veebis mitmete muude teenustega seotud häkitud kontoteabe laiema vahemälu hulgas.
Ettevõte - mis, nagu me teatasime sel nädalal varem, is being acquired by a U.S. private equity firm for ~$600 million — is doubtless relying on the deep pull of nostalgia to smooth over any individual misgivings about handing over data and agreeing to its terms.
Unlimited access to MyHeritage’s ‘deep nostalgia’ feature — plus a bundle of other services such as photo enhancement — also carries a monthly fee (though your first few nostalgia hits are free).
The face animation technology itself is impressive enough — if you set aside the ethics of encouraging people to drag their long-lost relatives into the uncanny valley to help MyHeritage cross-sell DNA testing (with all the massilised privaatsuskaalutlused selliste andmete äriüksuse kätte andmise kohta).
Vaadates mu uudishimulikku nägu vanavanaema Ma pean mõtlema, mida ta sellest kõigest oleks saanud?
Näo animatsiooni funktsiooni toetab Iisraeli ettevõte ID, TechCrunch Disrupt lahinguvälja maarjas – mis alustas tehnoloogia ehitamist digitally de-identify faces with an eye on protecting images and video from being identifiable by facial recognition algorithms.
See vabastas a demovideo of the newer, photo-animating technology last year. The tech uses a driver video to animate the photo — mapping facial features from the photo onto that base driver to create a “live portrait”, as D-ID calls it.
“Liveportree lahendus äratab fotod ellu. Foto kaardistatakse ja seejärel animeeritakse juhivideo abil, pannes subjekti oma pead ja näojooni liigutama, jäljendades juhivideo liigutusi,“ ütles D-ID pressiteates. "Seda tehnoloogiat saavad rakendada ajaloolised organisatsioonid, muuseumid ja haridusprogrammid, et animeerida tuntud tegelasi."
It’s offering live portraits as part of a wider “AI Face” platform, which will offer third parties access to other deep learning, computer vision and image processing technologies. D-ID bills the platform as a “one-stop shop” for synthesized video creation.
Other tools include a “face anonymization” feature, which replaces one person’s face on video with another’s (such as for documentary film makers to protect a whistleblower’s identity); and a “talking heads” feature that can be used for lip syncing or to replace the need to pay actors to appear in content such as marketing videos as it can turn an audio track into a video of a person appearing to speak those words.
Sünteesitud meedia ajastu saab olema veider, see on kindel.
This report was update to clarify that unlimited use of deep nostalgia is not free
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