इनोवेशन स्ट्रैटेजी चीट शीट: आपके इनोवेशन पाठ्यक्रम को निर्धारित करने के लिए एक संक्षिप्त मार्गदर्शिका

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On Friday I spoke at the Distinguished Leadership & Innovation Conference organized by the Caribbean’s premier business school Arthur Lok Jack Global School of Business.

I delivered the opening keynote on व्यवसाय के भविष्य को आकार देना and also a workshop on Building and Implementing an Innovation Strategy.

Since it was a brief workshop to cover a very big topic I shared an Innovation Strategy Cheat Sheet with attendees, shown below, and as an interactive workshop took them through the issues they need to consider in creating an effective innovation strategy. Click here or on the image below to download the full page pdf.

Why an Innovation strategy?

Not every organization needs an innovation strategy. It may be implicit or central to overall corporate strategy and not need separate articulation.

In theory for some organizations innovation may not be a high enough priority, however I find it difficult to imagine any entity – commercial, government, or not-for-profit – that can assume their current model will remain relevant for the indefinite future.

Often an innovation strategy helps the board, shareholders, or executive team confirm that it does have a clear frame around the ongoing renewal of the organization in a rapidly changing world. It identifies what there is that is tangible beyond the usual innovation rhetoric.

As importantly, it provides structure and guidance to those in the front-line driving the organization forward, so their efforts are aligned with company’s vision and intent.

How to use the Cheat Sheet

There is of course no substitute for the deep examination and reflection which a solid innovation strategy requires. However for many who are effectively responsible for innovation, it is not evident where to start on the journey of articulating a clear innovation strategy.

The Cheat Sheet does not provide answers, but poses the most important questions that need to be answered or explored in building an effective strategy.

These questions can be examined by boards, executive teams, innovation committees, or other compact groups to frame the role of innovation and how the organization can enhance its capabilities and effectiveness in renewal. All of the questions need to be considered in some form.

The output does not need to be a document or other explicit ‘innovation strategy’. Simply carefully engaging with these questions and possible answers can raise awareness of the relevant issues enough to make innovation intrinsic to all strategic conversations.

Innovation Strategy Cheat Sheet: content

Carefully considering these questions will give you a sound outline for your innovation strategy. Suggested possible responses are examples only.

Role of innovation

What is the role of innovation in your organization’s future success?
ड्राइविंग विकास
नए बाजार
New customer scope
परिवर्तन
भेदभाव
Evolve business models
उत्तरजीविता
अन्य

उत्तरदायित्व

Who is responsible for driving innovation and innovation strategy?
बोर्ड
सीईओ
सीआईओ
सीटीओ
Head of innovation
Innovation committee
Innovation champions
अन्य

Priority innovation domains

What are the relative priorities of the main innovation domains?
उत्पाद या सेवा
विपणन (मार्केटिंग)
प्रक्रिया
संगठनात्मक संरचना
बिजनेस मॉडल

चौखटे

What framework(s) will guide your innovation strategies?
विघटनकारी नवाचार
इनोवेशन लैंडस्केप
धीमी शुरुआत
Three horizons
बिजनेस मॉडल कैनवस
ब्लू ओशन स्ट्रैटेजी
Gartner Open Innovation
इत्यादि

जोखिम

How will you frame and govern innovation risk and opportunity?
Clear risk tolerances
Exception risk tolerances
Risk of lack of innovation
Innovation pace risk
निवेश सीमा
Talent loss risk
इत्यादि

संस्कृति

What innovation culture do you want and what initiatives will shape it?
Visible leadership
भविष्य परिदृश्य
प्रयोग
पुरस्कार
ग्राहक केंद्रित
विविधता
Networked collaboration
इत्यादि

संरचनाएं

Where should innovation be positioned in the organization?
अनुसंधान और विकास
IT
Innovation group
External group
उपोत्पाद
Venture arm
मुक्त नवोन्मेष
अन्य

प्रक्रियाओं

What innovation processes will you implement?
विचार सृजन
Stage gate
प्रतियोगिताएं
हैकेथन्स
डिजाइन सोच
Funding decisions
Closing experiments
अन्य

उपाय

How will you measure innovation to better manage it?
Innovation inputs
Innovation activity
Innovation outputs
Revenue from innovation
मूल्य सृजन
ग्राहक प्रतिक्रिया
Pace of innovation
अन्य

संचार

How will you effectively communicate your innovation strategy internally and externally?
Dedicated innovation comms
Integrate into corp comms
CEO driven
Manager driven
Innovation events
अन्य

Source: https://rossdawson.com/innovation-strategy-cheat-sheet-a-succinct-guide-to-setting-your-innovation-course/

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