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The esports sector has
skyrocketed in popularity over the past five years and there are now 454
million competitive gaming fans spread across the globe. It has enjoyed a rapid
rise from niche pursuit to multibillion-dollar industry and its potential for
future growth is immense.

The esports scene appeals to a young, tech-savvy audience and it
is bursting with dynamism, excitement and innovation. It mirrors the
cryptocurrency movement in many ways and there are a number of synergies
between both industries, so it is unsurprising to see them becoming
increasingly intertwined.

Teenage Gamers Become Multimillionaires

For the uninitiated, esports essentially involves teenagers and
young adults playing video games against one another in a bid to win prizes.
The world’s leading Dota 2 players just converged upon Shanghai to contest The
International 2019 and the prize money on offer was $34.3 million.

The team that won, OG, shared $15.5 million, meaning $3.1
million apiece for each of the five team members – N0tail, JerAx, ana, Ceb and
Topson. The winner of the solo event this year’s Fortnite World Cup, a
16-year-old from Pennsylvania called Bugha, walked off with $3 million, so we
are talking about serious money here.

The winners of Wimbledon, The Masters and the Indy 500 received
less than that, showing just how far esports has come in recent years. Major
companies from a wide spectrum of industries are piling in, as sponsors of big
teams and tournaments include MasterCard, Intel, Coca-Cola, Audi, KFC, Samsung
and many, many more.

The Consumers of the Future

They know that esports fans are the consumers of the future, and
sponsoring tournaments is a great way to target them. Securing sponsorship from
these huge firms is beneficial to the competitive gaming sector, as it allows
players to earn more money and it makes the scene more professional, but they
can sometimes feel clunky. Bud Light’s foray into esports was one such disaster.

The crypto sector has no such worries. It can be woven
seamlessly into competitive gaming, and both industries can flourish alongside
one another.

The reason the prize pool for The International 2019 was so high
is down to the compendium model that developer Valve uses. Dota 2 players buy a
“battle pass” each year and a portion of that cash is funnelled into the prize
money for The International.

Revolutionising In-Game Transactions 

Blockchain technology can be used to make those battle pass
transactions quicker, simpler and safer. The biggest esports operate on a free
to play model whereby they make money from charging players for optional
in-game extras, including cosmetic upgrades and new skills. Dota 2, League of
Legends, CS:GO, Fortnite, Overwatch, Hearthstone and more all use this economic
model.

And it is big business. The esports industry is worth $1.1
billion in 2019, according to NewZoo, but that only factors in media rights
deals, ticket sales, commercial tie-ins and merchandising. The games that are
thriving because of their popularity within the esports sector make a lot more
money than that.

League of Legends, for instance, made more than $3.5 billion for
developer Riot Games in 2017 and 2018. Fortnite developer Epic Games makes
billions each year by charging for in-game microtransactions and it is targeting
esports in order to achieve longevity for the popular battle royale title.

A Decentralised Currency

Yet these in-game transactions are currently far from perfect.
It is difficult to receive money from around the world, and developers like
Valve have used platforms such as Steam to circumnavigate the issue. Yet it can
be slow, laborious and rife with middlemen taking a cut. Cryptocurrency can
negate all of that in one fell swoop.

The likes of Bitcoin, Ether, Bitcoin Cash and Litecoin are set
up as decentralised digital currencies that transcend international boundaries
with ease. Banks are out of the loop, so there are no middlemen taking a cut
and no central governments threatening the transaction.

It is also a lot more secure for gamers and developers alike.
There is no need for gamers to insert private details into web forms and hand
over credit card details, which can be targeted by hackers. Crypto transactions
are anonymous, peer-to-peer trades and it represents the best way for gaming
companies to sell in-game extras to hundreds of millions of players around the
world.

Crypto Firms Invest in Esports

A number of crypto firms are investing heavily in the space.
Bitrefill, for example, is a crypto trading platform that allows gamers to
purchase vouchers for online gaming services like as Steam and Blizzard’s
Battle.net, with Bitcoin. GamerAll allows CS:GO players to buy skins, keys and
items with a huge range of cryptocurrencies, from Bitcoin, Ripple and Bitcoin
Cash to Monero, Stratis and ZCash.

Unikrn, a site dedicated to esports betting, tips and news, is
another great example of an esports pioneer investing heavily in the cypto
sector. Using the Ethereum blockchain, it can process up to 9,000 wagers per
second, and if you check
out esports betting markets here you will see just how many betting
options there are.

“We have the safest wagering experience,” said Ryan Jurado, head of global content at Unikrn.
“Traditional wagering does a perfectly fine job, but being able to incorporate
blockchain makes everything easier for the customer, makes everything easier
for us and makes everything easier for regulators. And it lets us unlock new
functionality down the road.”

A Wealth of Potential

Cryptocurrency is impacting upon esports and the wider video
gaming industry in a huge number of ways, and they will only become more
interwoven in future in mutually beneficial ways.

Gamers have been accustomed to trading in fiat currencies for
digital currencies that can be spent on in-game purchases for more than a
decade, so it is an easy sell to them. The target demographic for these two
sectors is very similar and it is growing with each passing year, so the
potential is huge.