“F*ck doing expected things. Back to the lab.”
So tweeted the co-founder of Bored Apes Yacht Club (BAYC) who goes by Gordon Goner, just minutes after an article was published by The Block about the NFT collection’s parent company, Yuga Labs.
The article broke down a pitch deck by Yuga Labs which detailed plans to sell virtual land as a part of a metaverse initiative. The deck had Yuga Labs projecting $455M in revenue in 2022 and also outlined the use of a much-hyped token.
BAYC’s other co-founder, commonly known as Garga, posted something similar in the project’s Discord. “That’s an old, outdated pitch deck and hilariously a version that neither Gordon nor I ever saw,” Garga wrote. “There are a lot of things in there that have already changed, and plenty more things that will change because f*ck doing expected things.”
While the founders have indicated that they will veer far from the plans outlined in The Block’s article, that hasn’t stopped influencers from picking up the story. “BAYC land and $APE will save us all,” tweeted nftllama.eth, the founder of the Llamaverse NFT project with over 100,000 followers. “Never thought a picture would have affect on my future lol.”
To be sure, while the BAYC co-founders have denied the plans in the pitch deck, their posts, plus Yuga Labs’ acquisition of CryptoPunks and Meebits’ intellectual property rights, indicates something is cooking within the company.
The only question is how to capture the upside. As Franklin, who owns 38 Bored Apes according to his Twitter bio posted, “Bullish on unexpected things.”
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