India Releases Advertising Guidelines for Cryptocurrency

Time Stamp: February 23, 2022 7:25 AM
Source Node: 1184922

India’s_first_fully_curated_NFT_marketplace_developed_by_Jupiter

  • The Advertising Standards Council of India issued VDA advertising guidelines.
  • VDA guidelines will be released on or after April 1, 2022.
  • The country is launching its first digital marketplace named Jupiter Meta.
  • Jupiter Meta will focus on music, film, and gaming.

The Indian advertising industry continues to work on a framework for Virtual Digital Asset (VDA), commonly referred to as crypto and non-fungible tokens (NFTs). For the past few months, advertising for these products has been very aggressive.

Recently, the Indian advertising industry introduced VDA guidelines. This comes amid growing risks associated with VDA. The industry believes that these risks are often not adequately disclosed to retail investors.

Advertising Standards Council of India (ASCI) said:

All VDA products and services should carry the following disclaimer. Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from s …

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