La Liga of Spanish Soccer Enters the Metaverse With StadioPlus

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  • The League will build on vacant lands in the Vegas City district.
  • StadioPlus, for its part, will serve as a guide for the collaboration.

It has been reported that the Primera Division, or La Liga, of Spanish soccer, has teamed up with the digital art platform StadioPlus to enter the Decentraland Metaverse. As part of the collaboration, the League will build on vacant lands in the Vegas City district. A digital party town part of the virtual reality platform.

Recent reports have suggested that the move is an attempt to attract members of Generation Z, who are quite active in the Metaverse. Those born between 1997 and 2012 may gain a greater appreciation for Spanish soccer after seeing the league’s progress in Vegas City, a district of Decentraland.

Unique Experience for Fans

Stephen Ibbotson, the La Liga’s Head of Franchises and Licensing, discussed the matter. He said that in order to provide the finest possible experience for spectators. Both on and off the field, the organization has looked for methods to innovate and outdo rival tournaments.

Stephen further added:

“This licensing agreement will allow us to reach a new and significant audience, like that of Decentraland.”

StadioPlus, for its part, will serve as a guide for the collaboration. It also obtains the Metaverse commercial use license for La Liga’s intellectual and industrial property.

It’s worth noting that FC Barcelona and Real Madrid. The two most successful soccer clubs in Spain, have both jumped on board. A combined trademark application for “Metaverse” was submitted a month ago by the two bitter competitors. This allows them to provide items like virtual reality games and cryptocurrency management tools to their devoted following.

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