Seeking to improve its intelligence on the Latin American esports market, gaming data and insights company Newzoo signed a partnership deal with Isurus, one of the main organizations in the region. The agreement does not have a fixed duration. (Newzoo is a part of Leaders Group, which includes The Esports Observer in its portfolio.)
“Latin America continues to be one of the world’s fastest-growing esports hubs. By partnering with Isurus, we will further strengthen our esports knowledge and market estimates for the region” recently appointed Newzoo Market Lead for Esports, Hugo Tristão told TEO. “As one of Latin America’s first esports organizations, Isurus had the opportunity to evolve together with the market. Naturally, this valuable experience will bolster our understanding of the region’s unique esports dynamics.’’
Isurus is a business group founded in 2011 in Argentina as an esports organization. The company is currently divided into two different groups, Isurus Gaming and Isurus Studio, which also invests in music, audiovisual productions, and events, with operations in Argentina, Chile, Peru, Mexico, and Brazil. In Nov. 2020, the organization announced its expansion into the North American market.
