Pantone Builds Partnerships, to Release a Color-of-The-year NFT Collection

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  • Pantone announces entering the NFT world with a collection of 9 NFTs.
  • The announcement also mentions a partnership with artists and web3 platforms.
  • No purchase policy is being followed as necessary, yet there are some regulations on the giveaway.

The global color advisory and printing company Pantone announces its late partnership with the artist Polygon1993 and the Web3 platform Tezos by releasing a color of the year NFT collection. The announcement came as a tweet on Panton’s official page.

The collection will have 9 NFTs all of which are inspired by the color of the year 2022, PANTONE® 17-3938 Very Peri, as announced earlier. The company insisted on a no purchase policy, as a limited number of these NFTs will be available for the give away.

Polygon1993 commented on this partnership saying:

When I first saw PANTONE® 17-3938 Very Peri, it immediately took me back to my childhood. The blue and red undertones gave the color a retro vibe that inspired me to incorporate nostalgic effects that transport people to the past. With digital tools, I was able to create something new that stems from the old but makes it new and futuristic.

The first two NFTs were dropped on Wednesday March 9, which was announced live on Twitter. Three more drops came on Thursday, and four other NFTs will be released on Friday through Monday.

The NFTs will be available on Objkt, the Tezos blockchain’s largest NFT marketplace. In order to obtain these NFTs, users need to set up a Tezos digital wallet and the service will be on a first-come, first-serve basis.

All of the nine NFTs have the same color palette to them, as they were all inspired by the color of the year, PANTONE® 17-3938 Very Peri – a color that was chosen to represent courage, creativity, and a new phase of the future.

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