Los Angeles-based influencer marketing agency QYOU Media announced that it has booked a series of new projects for the second quarter of 2021, including a campaign for Capcom’s latest entry in the popular Resident Evil series, Resident Evil Village.
QYOU Media worked with Capcom to develop the TikTok channel for Resident Evil, populating it with a variety of that range from funny to weird for its latest game, with much of the content focusing on the character Lady Dimitrescu. QYOU Media produces content created by social media stars and digital content creators for India and the United States.
@residentevilWhen your date doesn’t look like her profile pic. ##RUN ##ResidentEvil Own ##ResidentEvilVillage Friday, May 7.♬ big and chunky – ^^
The move for the company that has focused on influencer marketing for the movie industry into gaming isn’t surprising; in April it announced Kyle J. Scott had joined the company as its new vice president of global partnerships. Prior to joining the company, Scott worked at esports organization NRG Esports.
Resident Evil Village was officially released on Friday. The TikTok channel for Resident Evil currently has 126.3K followers and a total of 1.7M likes.
