WP Page Builder Review 2021: A Simple and Affordable WordPress Page Builder

The WP Page Builder plugin offers a simpler design interface than many of the robust, complicated page builders on the market. Some may see it as too basic, but we feel it’s an excellent, lightweight solution for those not interested in coding.

It also cuts out many of the unnecessary features that average designers wouldn’t use. WP Page Builder definitely isn’t for everyone, but it’s worth looking into since it has a free plugin version, affordable rates, and a simplified page building interface.

In this WP Page Builder review, we explore features, pricing, and customer support options. Keep reading to learn more!

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Top Features from Our WP Page Builder Review

WP Page Builder provides a shorter list of features when comparing it to the likes of WPBakery, Elementor, and Brizy.

However, it offers a simple and sleek interface, an uncluttered design panel, and a decent number of templates to get your designs started.

The following sections outline the most notable features that come along with WP Page Builder.

A Complete, Frontend Drag-and-drop Builder

The drag-and-drop builder functions as the main event for the WP Page Builder plugin. It’s a clutter-free page builder with menu tabs for Add-ons, Blocks, and Layouts on the left-hand side.

You can also create a library of previously saved designs, just in case you want to use those designs somewhere else on the website or on another site.

The page builder lets you insert a layout (template) to transform your website into something beautiful in a matter of seconds. Furthermore, each content element inside the design has a Settings panel to click on and make unique adjustments.

For example, clicking on the settings panel for one of these clickable images shows layout and title settings for the image hover feature.

The Blocks section contains a wide range of predesigned content sections. So, they’re more advanced versions of the Add-ons, where multiple Add-ons are compiled together to make a full Block.

In other page builders, they usually call the simple content elements “Blocks,” but WP Page Builder calls those “Add-ons“.

You’re able to insert those add-ons one-by-one as long as they go inside a row.

As you can see in the screenshot below, we added an Accordion Add-on, which then reveals a series of settings to make the content more appealing and suitable for your brand.

Over 60 Content Blocks

As mentioned, the “blocks” are actually combinations of add-ons. The add-ons are what we would usually call blocks, but WP Page Builder decided to switch the names.

That’s not a huge problem once you get used to the interface, but it’s somewhat confusing and makes you wonder why they would stray away from industry norms.

Anyway, WP Page Builder offers over 60 content blocks, or predesigned content templates for things like testimonials, team member sections, and pricing tables.

As you can see, the Team blocks include several pictures, text boxes, and even buttons, forming somewhat of a content section that’s already designed for you to insert into the website and quickly change the content for your company.

Add-ons for Extending Upon the Built-in Content Blocks

The Add-ons, on the other hand, are what we would usually refer to as “blocks”. They’re the simpler content elements that you place into your design to generate something like a button, text block, or form.

The good news is that the WP Page Builder plugin provides dozens of basic and unique add-ons, all of which are found in the left-side menu.

Some add-ons that come along with the WP Page Builder plugin include the following:

• Accordions
• Alerts
• Headings
• Images
• Buttons
• SoundCloud
• Testimonials
• Tabs
• Videos
• Video Popups
• Many more

What’s more, is that all add-ons have their own settings panels. The contact form add-on, for example, reveals options for form fields, plugin integrations, and redirects, as long as you insert the contact form add-on into the design.

Dozens of Layout Packs for Quick Webpage Designs

The layout packs, although not as plentiful or modern as with other page builders, help with quickly designing your website.

We like that WP Page Builder provides several free layout packs along with quite a few more when you upgrade to the premium version.

In short, you can access all of the WP Page Builder layouts in the main page builder menu. A popup box appears with the entire list of layouts, along with categories to filter and find the perfect layout for your website.

They have options for general business websites and more specific industries like lawyers, insurance, and restaurants.

We also enjoy that the layout packs aren’t only for the homepage. Most of them include layouts for the homepage, the About page, and other unique pages like for Services or Products.

All you have to do is go to the page you want to create, add a separate layout for each page, then edit the demo content to make it relevant to your business.

Options to Create, Save, and Reuse Designs

A page builder certainly does the trick for designing a beautiful website, but many agencies and developers want the option to save those wonderful designs they worked so hard on to use elsewhere.

Luckily, WP Page Builder offers features to save individual rows and full webpage designs.

The first option is to scroll over any row you recently created and click on the Save icon for that row only. You can name the row and have it saved within the Library section of your page builder.

This way, the saved content module is available at any time in your design process, for another page on the website, or as an option to export to an entirely different website later.

Another way to save your work in WP Page Builder is by going to the Tools tab. Click on that button and locate the Export button to save the entire page currently on your screen.

It allows you to save the page as a JSON file and import it into a separate WordPress website.

We like the Save and Library features for a few reasons. First of all, you’re not creating the same content over and over again.

Secondly, it’s possible to send a row or entire webpage design to a new website, even if the websites have nothing in common.

Agencies are more than likely to use this on a regular basis when constructing websites for multiple clients, especially if they have some custom content blocks that take some time to recreate.

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A Review of WP Page Builder Pricing

WP Page Builder offers a solid number of features and add-ons at a reasonable price. You can also try out the free plugin to see if that’s all you need or to figure out if you would like to upgrade to the premium version.

The developers have a transparent, easy-to-understand pricing structure with three plans:

1. Individuals – $39 per year for one site license, updates for one year, priority email support, one free installation service, all add-ons, and a full year or standard product support.
2. Freelancers – $59 per year for five site licenses, updates for one year, priority email support, two free installation services, all add-ons, and one year of standard product support.
3. Agencies – $99 per year for unlimited licenses, updates for one year, priority email support, five free installation services, all add-ons, and one year of standard product support.

Some other things to consider about pricing include the fact that you receive a 30-day moneyback guarantee just in case you decide WP Page Builder isn’t the right solution for you.

There’s no free trial, but the free “Lite” plugin allows you to try out some of the features prior to purchasing the premium version.

It’s also worth mentioning that all of your previously designed web pages, with their content blocks and templates, remain the same even if you stop paying for the yearly subscription fee.

You simply lose the yearly updates and the customer support if you don’t pay the upgrade fee.

Quite a few page builders offer features similar to WP Page Builder, but we took five of the most popular competitors and placed each one’s pricing next to each other to figure out which ones are the best value.

	WP Page Builder	Elementor	Brizy	WPBakery	Beaver Builder	Visual Composer
Free Version?	Yes	Yes	Yes	No	Yes	Yes
Basic Plan	$39 per year	$49 per year	$49 per year	$45 per year	$99 per year	$49 per year
Mid-level Plan	$59 per year	$99 per year	$99 per year	Not offered	$199 per year	$99 per year
Top-level Plan	$99 per year	$199-999 per year	$299 (one-time for a lifetime license)	$245 per year	$399 per year	$349 per year

WP Page Builder beats out just about all of the top page builders when it comes to pricing, and that’s on every type of plan level.

However, it’s important to remember that page builders like Visual Composer and WPBakery are far more powerful solutions with advanced features.

Therefore, if you don’t need all of the extra features then WP Page Builder makes sense from a simplicity and pricing standpoint.

But many people might rather pay an extra $10 to $50 per year for a more robust page builder. It simply depends on your needs.

Check The Pricing Details Here

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Our Take on the Interface From Our WP Page Builder Review

The whole point of WP Page Builder is to make things quick and simple for the designer. You can grab a template/layout, change around the content, and publish your website within a matter of minutes.

We did find that it’s a little less intuitive than we initially expected, considering you need to make sure you have the right WordPress template activated to make the layouts look right, and it’s not immediately clear how to edit the header and footer (Hint: WP Page Builder doesn’t have footer or header editing tools, so you stick to the default WordPress settings for those).

Having said all of that, WP Page Builder is easy to install, and it allows you to insert blocks, add-ons, and layouts in just a few clicks.

It all starts by going to the WP Page Builder button in the WordPress dashboard.

This brings you to a Settings page to configure which post types and user roles should have the page builder active. You can also adjust elements like the Content Width and the Gutter spacing.

To open the page builder, go to any page or post in WordPress and select the Edit With WP Page Builder button.

The visual page builder appears with items like add-ons, blocks, and layouts available on the left side. You can also click on the Add Row or Layouts buttons in the middle of the page to immediately start a new row or implement a new layout.

Layouts have their own menu item on the left side. A large collection of layouts show up for you to insert into the current page.

And every add-on or content block works by clicking and dragging into a row or column. For instance, we can take an Image block and place it directly underneath or above one of the current content blocks inside the layout.

In general, the WP Page Builder interface looks clean and relatively modern, with the most necessary buttons available right in the menu.

We found that it’s not possible to drag an item anywhere you want on the page. You typically have to locate a break in your current content and add a new row prior to inserting a content block.

That’s not a huge deal, but it makes for a clunkier interface and an extra step every time you need to add a content block.

In addition, it took us some time to find some of the more important tools for making your layout look the way it should.

For example, all of the layouts we put into the designer were far too narrow, until we realized you must go back into the default WordPress page editor and select a special WP Page Builder page template, which isn’t automatically active when you install the plugin.

Another problem is that there’s not a header builder like you would find with many other competitors.

Again, you can get around this by making the header in WordPress, but the lack of a header builder is something we used to see when page builders were a brand new thing.

Unfortunately, we found in our WP Page Builder Review that it’s still tricky to align your header design with the content below it.

Related Reading: How to Create a Custom Header and Footer With Elementor?

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A Review of the WP Page Builder Customer Support

If you opt for the free version of WP Page Builder, all you receive in terms of customer support is the standard WordPress plugin forum on the WordPress Plugin Library.

However, you can also complete your own research online to find tutorials written by third parties.

That’s not exactly the most foolproof method of solving problems with your page builder, but at least you know you have the internet at your disposal.

As for the premium WP Page Builder plans, each paying customer gets updates for the entire year, priority email support, and a certain number of free installation services depending on your plan.

The installation services are nice for complete beginners, but we can’t imagine that provides much value for a seasoned WordPress developer. It’s not that difficult to install a plugin and learn how to use a page builder.

Direct customer support (where you speak to an actual person) comes in the form of priority email support. Every paying customer gets this email support, so we’re not sure why it’s labeled “priority support”.

Having said that, it appears the customer service team replies in a reasonable amount of time and knows what they’re talking about.

Unfortunately, most page builder developers don’t offer any other contact options outside of the standard email or ticketing system.

WP Page Builder is no different. They do have a live chatbox on the main website, but that just brings you to an email contact form.

In the future, we’d like to see a true live chat box where you can speak with someone about your questions with WP Page Builder and get a response within a matter of minutes or seconds.

It would also be a nice touch to have a phone number, but we don’t see that happening anytime soon in the world of page builders.

For the first page builder that offers a phone number as a customer support option, we’d be the first to praise them.

In terms of online resources, WP Page Builder provides a decent amount of documentation for all of its products.

You can search for a keyword and look at articles pertaining to the WP Page Builder plugin while filtering out tutorials and outlines for some of the other products.

Themeum (the WP Page Builder developer) also has a blog where they cover everything from website building tips to new feature releases.

There’s an FAQs page that touches on some of the less technical questions, along with a Contact Us page, but that just sends you right to the email form that we’re assuming every customer has access to.

Overall, the WP Page Builder customer support isn’t anything special, but to be honest, not many page builder developers offer much outside of the standard email support and maybe a second contact form masquerading as a live chatbox.

Again, it would be nice to see a real chatbox in the future, as well as a phone number or true priority support for some of the higher paying customers.

The online resources, on the other hand, provide exactly what you need to solve issues with the WP Page Builder plugin.

We can’t currently find any social media pages for the Themeum brand, so don’t expect to reach out to them, or find a social discussion about the plugin, through Facebook or Twitter.

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The Pros and Cons From Our Wp Page Builder Review

During our WP Page Builder review, we uncovered plenty of advantages to the page builder, like how it offers simple and easy-to-use content elements and webpage layouts.

On the other side of things, there are some areas where the WP Page Builder plugin could use some work.

For example, we’d like to see more support options and the page template set as the proper WP Page Builder page template by default (otherwise your layouts look narrow and misshapen).

If you’re still having trouble figuring out whether WP Page Builder is right for your brand or not, take a look at the pros and cons below.

Pros

• WP Page Builder offers a simpler interface than most page builder competitors. Simplicity isn’t always a good thing, but in the case of page builders, it’s wonderful to see a less cluttered interface, a menu that’s easy to navigate, and settings panels that don’t make you feel like you need an experienced developer to figure them out.
• You can choose from dozens of add-ons and content blocks, all of which are available in the page builder menu and go anywhere on the page.
• There’s a free version of the plugin to help you test out the interface and understand if it’s the right page builder for you.
• You can save both rows and full webpage designs, making it ideal for agencies and those who plan on reusing content.
• The pricing plans are rather appealing when compared to the competition. You can also get some amazing features and content modules by installing the free plugin. For the premium plans, every feature is available for a low cost.
• They seem to cover every possible content block you would need to make a beautiful website. You can find everything from block numbers to buttons, and progress bars to image hover blocks.

Cons

• You’re not technically able to place a content block anywhere you want in your design. You must typically find a preset row or space between your current content to insert something like a new image or carousel.
• The customer support options are limited to email and online documentation. Although the documentation looks solid, we’d like to see an easier way to get ahold of someone from the Themeum team.
• They say you get priority email support when you upgrade to a premium plan, but it’s listed like that for every premium plan, so it’s not exactly what we would call priority support (if everyone is getting the same thing).
• There’s not a header or footer builder, so you must figure out a way to match your default WordPress theme’s header with the design from the page builder. Many other page builders offer a way to design your header inside the drag-and-drop editor.

Please let us know in the comments if you have any questions about this WP Page Builder review! Share your thoughts if you’ve used the page builder in the past, and tell us about other page builders you find work for you.

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