JPMorgan izda celotno belo knjigo o Metaverse

Ponovno objavil Platon

Spremljevalci: 0

Banking titan JPMorgan has written a full report on the metaverse, outlining what they see as exciting opportunities for consumers, brands, and individuals.

Titled “Opportunities in the metaverse: How businesses can explore the metaverse and navigate the hype vs. reality”, JPM analysts say metaverse is the driving force behind the forming of a new digital age.

Referencing Microsoft’s plan to create digital workspaces and Ariana Grande holding a concert in Fortnite, the bank says that the “opportunities presented by interactive, digital worlds seem limited.”

"Metaverse se bo v prihodnjih letih verjetno na nek način infiltriral v vsak sektor, pri čemer je tržna priložnost ocenjena na več kot 1 bilijon dolarjev letnih prihodkov."

JPM says that instead of having stores in every city, major retail brands might instead build a global hub in the metaverse that is able to serve millions of customers from one location. The metaverse can also turbocharge a shift in “gaming, sports betting and gambling from cash to crypto,” the bank said.

Metajuku/Decentraland

One of the “key imperatives” for growth in the metaverse, according to JPM, is a definition of standards for digital assets such as wearables, objects and brands, and virtual currencies which can be transferable across different virtual worlds.

“(with potentially different manifestations in each world, e.g., the same NFT manifests as a special edition t-shirt in a virtual world but is a uniquely designed vehicle in a race car video game)”

JPM has officially become the first major bank to open up shop in the metaverse with its virtual Onyx Lounge in Decentraland, which it reveals for the first time in the poročilo.

O bivalni prostor, named after JPM’s blockchain system, is situated within the Metajuku shopping mall in Decentraland, and so far features a portrait of CEO Jamie Dimon, a Tiger walking around, and a presentation on cryptocurrency.

»V metaverzumu bodo nekatere obstoječe storitve in poslovni modeli, ki jih poznamo, še naprej obstajali, vendar metaverzum odpira popolnoma novo področje načinov za vključitev, za katere pričakujemo, da bodo vodili do edinstveno novih storitev in poslovnih modelov. Vse v metaverzumu ne bo pomembno za vsako podjetje. Vendar pa je malo slabosti izkoristiti priložnost za raziskovanje.«