Podatkovne zbirke ujemajočih se daril: Vodnik z vprašanji in odgovori za neprofitne organizacije 2021
Taking advantage of corporate philanthropy is one of the best ways to increase fundraising revenue for your nonprofit. Thousands of employers offer matching gift programs in which the companies financially match donations by employees to eligible nonprofit organizations.
As you may know, matching gift programs host a variety of benefits for your nonprofit, including increased revenue and tailored outreach.
But it also offers perks to the darovalec, who knows that their gift will go twice as far, and to the delodajalec, by boosting their prizadevanja za družbeno odgovornost podjetij.
However, an estimated $4-7 billion in matching gift funds go unclaimed every year— the main reason being a lack of awareness about these corporate giving programs and donor eligibility.
One of the greatest tools for fighting back against this lack of awareness is a matching gift database.
What is a matching gift database?
A matching gift database is a collection of information on matching gift programs across thousands of companies and their employee giving and corporate philanthropy programs.
A centralized database of this information is invaluable for nonprofit organizations looking to tap into those funding sources efficiently. Without a matching gift database, pushing those matches to completion (and actually receiving the funds!) becomes much more difficult.
Are you ready to learn more? We’ve answered some of the top questions you might have, including:
- How do you use a matching gift database?
- What are important matching gift database features?
- What are the top matching gift software tools?
Zdaj pa skočimo noter!
1. How do you use a matching gift database?
To really tap into the value of a matching gift database, you must first make sure that your supporters can and are accessing its information to determine their eligibility. This tool, while very handy, will do nič for you if your donors never see it or are unable to access it.
It is a quick and easy process for a donor to use the database. These simple steps include the following:
- Dostop do baze podatkov: The donor is presented with the matching gift database via an embedded search tool somewhere on your website.
- Search for employer: Donors simply search for their match eligibility by entering the name of their employer.
- Oglejte si rezultate: A message pops up informing the donor of their eligibility status, minimum and maximum donations, match ratios, and eligible organizations.
- Decide on next steps: Donors are provided with next steps in the submission process, including links to online submission request forms or contact information for program facilitators.
Remember, you have to actively promote matching gift programs and, specifically, your database tool in order for donors to feel compelled to take advantage of them. Choose places on your site where the search tool will have the greatest impact!
Popular places to embed the widget include in ways to give pages, on the actual donation form, confirmation screens, follow-up messages, etc.— essentially anywhere before, during, or after the donation process.
As an organization, you may choose to incorporate the database in a variety of these locations, depending on what you think will work best for you. Once you have the behind-the-scenes part set up, your donors will be able to utilize the database to check on their own eligibility.
Matching gift programs are an excellent source of extra revenue and one that your nonprofit should be taking part in. Research shows that eligibility for matching gift programs may lead to an increase in the number and size of donations— 84% of supporters report being more likely to give, and 1 in 3 donors are inclined to give a bigger gift if they know a match is being offered.
You definitely don’t want to miss out on those gifts! The only effective, salable way to tap into them is to give your donors easy access to check their eligibility.
Zanimivost: Soros Fund Management offers one of the most generous matching gift programs, with a 3:1 match ratio up to $300,00!
2. Katere so pomembne funkcije zbirke podatkov o ujemajočih se darilih?
Ko iščete ujemajočo se bazo podatkov o darilih, morate biti pozorni na nekaj ključnih značilnosti.
Če želite v celoti povečati moč korporativne filantropije v vaši neprofitni organizaciji, pri odločitvi upoštevajte naslednje ključne značilnosti:
Enostavna namestitev
Potrebovali boste bazo podatkov, ki jo je enostavno nastaviti na vaših spletnih straneh. Ena od glavnih prednosti baze podatkov za iskanje delodajalcev je učinkovitost, zato se izogibajte zapletenim programom, ki se zdijo pretežki za krmarjenje.
Bazo podatkov, ki je preprosta za uporabo, je mogoče dodati na spletno stran v samo nekaj minutah, tudi brez naprednega znanja spletnega razvoja.
Prilagodljiv vmesnik
Čeprav bo vtičnik deloval z le nekaj kliki gumba, boste vseeno želeli prilagoditi te strani, da bodo ustrezale osebnemu slogu vaše neprofitne organizacije. To lahko vključuje posodobljeno barvno paleto, integracijo vašega logotipa in katero koli drugo edinstveno obliko, ki jo lahko izberete.
Ko bo vtičnik postal naravna in brezhibna funkcija vašega spletnega mesta, bo večja verjetnost, da bodo donatorji dokončali iskanje in zahtevali ustrezno darilo.
CRM integracija
Ko donatorji vašemu iskalnemu orodju posredujejo podatke o svojih delodajalcih in kontaktne podatke, bi morali imeti možnost, da te podatke preprosto uvozite nazaj v svoj CRM ali sistem Constitution Relationship Management.
Ta preprosta integracija vam bo omogočila analizo teh podatkov za nadaljnje izboljšanje vaše strategije zbiranja sredstev. Poiščite možnost zbirke podatkov, ki bo učinkovito delovala z vašo trenutno programsko opremo.
Redno posodobljeni podatki
Ker se na tisoče neprofitnih organizacij in donatorjev zanaša na te baze podatkov, je bistvenega pomena, da se podatki nenehno posodabljajo. Če donatorje usmerite na zastarele spletne strani, nedelujoče povezave in netočne kontaktne podatke, ne bo veliko ujemanja.
Bodite prepričani, da najdete zbirko podatkov, ki je namenjena rednemu posodabljanju podatkov in zagotavljanju najbolj točnih informacij o vsakem donatorju in njegovem delodajalcu.
Elektronski ujemajoči se darilni obrazci
Iskanje podatkovne baze, ki izrecno določa naslednje korake darovalca, bo povzročilo povečanje števila dejansko vloženih zahtevkov. Najboljši način za to je z neposrednimi povezavami do elektronskih obrazcev za zahteve njihovih delodajalcev, ne pa z nejasnim navodilom, naj stopijo v stik z delodajalcem.
Zbirke podatkov, ki uporabljajo nejasne pozive k dejanju, bodo povzročile višje ravni opustitve zahtev za ujemanje in na koncu manj ujemanja. Izognite se tej težavi tako, da izberete bazo podatkov, ki se osredotoča na razjasnitev postopka.
Programska podpora
Ker je programska oprema včasih lahko zahtevna, poiščite bazo podatkov z zanesljivo tehnično podporo za odpravo morebitnih težav. Če je darovalec usmerjen na nedelujočo spletno stran, se verjetno ne bo vrnil nazaj in znova iskal pozneje, ko bo to morda popravljeno.
Zato želite čim bolj zmanjšati morebitne izgube tako, da zagotovite kvalificirano skupino za podporo, ki vam stoji v ozadju – za hitro odkrivanje težav ali še preden postanejo problematične.
Baza podatkov o donacijah za prostovoljce
Še en način, kako izkoristiti korporativna darovanja, je donacije za prostovoljce. Ti so podobni programom ujemajočih se daril, vendar delodajalec daje finančno darilo tako, da se ujema s številom ur, ki jih je zaposleni prostovoljno opravil, namesto da bi se ujemalo z donacijo.
Stopnje ujemanja delodajalcev se razlikujejo, vendar 80 % delodajalcev, ki sodelujejo v programih štipendij za prostovoljce, ponuja med 8 in 15 USD na prostovoljno uro. To pomeni več brezplačnega denarja!
Zbirka podatkov o darilih, ki se dobro ujema, bo vključevala informacije tudi o tem vidiku obdarovanja, tako da bo vključevala ustrezne podrobnosti za podjetje.
Odločite se, kateremu od teh elementov dati prednost da bi sprejeli najboljšo odločitev za vašo neprofitno organizacijo, in izberite bazo podatkov z dobrim naborom funkcij za spodbujanje vašega uspeha.
Poiščite ujemajočo se bazo podatkov o darilih, ki je lahko dostopna vam in vašim donatorjem ter bo zagotovila dovolj informacij in smernic za uspeh.
Check out to primerjava nekaj vodilnih baz podatkov trenutno na trgu, da vidite, katere funkcije so na voljo in kako se združujejo!
3. What are the top matching gift software tools?
Podvojite donacijo
For Growing Nonprofit Organizations
Podvojite donacijo offers top tier matching gift software for small to mid-sized nonprofits looking to boost their matching gift revenue.
If this sounds like you, read all about what Double the Donation can do for your organization.
Some of the best qualities offered by this software platform include:
- Extensive coverage: Double the Donation is the most comprehensive matching gifts database on the market, including information on over 20,000 leading employers. As such, the tool is currently in use by over 8,500 organizations.
- Dostopnost: Donors access the database through a plugin that can be eaisly embedded wherever you want it. All it takes is copy-and-pasting a section of code into your own webpages!
- Constant updates: The employer information in the database is being updated very regularly, with smaller updates occurring almost every day, and more major updates taking place quarterly and annually. You won’t have to worry about outdated policy information with this platform.
These are just a few key elements that push Double the Donation over the top. To learn more about what Double the Donation can offer your nonprofit, check out their website here.
360MatchPro
For Large Nonprofits & Higher Ed. Institutions
360MatchPro is the next step up and is perfect for nonprofits already bringing in $25,000+ in annual matching gifts and over $10 million in annual revenue.
Running a large nonprofit is a lot of work, so 360MatchPro has created a program that takes almost all of the manual labor out of matching gift fundraising— through matching gifts automation.
What is matching gifts automation?
Matching gifts automation is the process of automatically bringing in new matches by identifying elibible donors, sending out preconfigured messages, and tracking matches to completion. It takes all the guesswork out of pursuing matching gifts and ensures you don’t lose out on any potential opportunities for matches.
Postopek poteka tako:
- 360MatchPro collects contact information during the donation process.
- The program scans for eligibility based on the donor’s email address.
- Customized email follow-ups may be sent out automatically as both a thank-you and a reminder to request a donation match.
- The software then drives these potential matches to completion.
360MatchPro is powered by Double the Donation, meaning you get complete access to their extensive database and webpage widget as well!
To learn more about how 360MatchPro can take your nonprofit to the next level, take a look at the website here.
With all of this newfound information concerning matching gift databases, your team is better equipped to make an important decision for your organization. The key to a successful matching gifts campaign is finding the tool that works best for you!
And when it comes to corporate philanthropy, matching gifts are just one aspect of a broader category. Consider implementing some of these other corporate giving programs that many employers take part in as well!
If you’re looking for more information about matching gift databases and how they can take your organization to the next level, check out these additional resources below:
- Corporate Matching Gift Programs: Understanding the Basics. Ready to become a matching gift expert? This guide will tell you what you need to know.
- Corporate Giving and Matching Gift Statistics. Check out these facts and figures that will have you convinced to incorporate matching gifts into your fundraising strategy!
- 131 idej za zbiranje sredstev za neprofitne organizacije in posameznike. These brilliant and unique fundraising ideas will boost your donor engagement and get supporters excited about your mission.
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