In conjunction with our recently announced North America expansion, we also presented a new and bolder logo for Challengermode. The logo update is part of a bigger rebranding project aimed at summing up our company’s growth over the last couple of years.
The original Challengermode logo was created back in 2014 in a time where our company only consisted of a handful of people. Throughout the years, we’ve been very proud of our logo and in many ways our identity and our brand, as we know it today, grew organically surrounding that very logo. Today we are a team of 41 people across 3 continents, with new team members joining every month. Looking back at all of the amazing milestones we’ve achieved since our original logo was designed, it becomes very clear to us that a logo can never be greater than the company it represents.
Over the years, there have been times where we’ve been tempted to change our logo simply because we felt we wanted to. But we understood that there needed to be a well-thought-through motivation behind it, there was no prospect of changing the logo just for the sake of changing it.
For a time, we considered leaving the logo untouched. It’s well-recognized within the industry and there’s always a risk that comes with changing your visual identity — we see it all the time in esports, organizations attempting to rebrand only to receive waves of negative response on social media. Quite frankly, it’s scary waters for any designer to navigate in.
However, as a company, we had reached a point where our logo had to be efficient enough to use across all channels.
The whole process came quite naturally since we wanted to keep the essence of the logo that has brought us to where we are now. We kept the shape of the original brandmark and separated the wordmark from it, so now it can be easily distinguished when used on its own — when you have seen and experienced the evolution of the Challengermode brand from our perspective, you can easily visualize a more mature and bolder brand.
– Juan Pablo Morales, Art Director
With this redesign, we’ve been able to maintain our logo’s recognizability while making it more assertive and grounded. We’ve built on what was working and ended up with a logo that has excellent functionality and an elevated aesthetic, a logo that can lead us into the next chapter of our brand’s history.
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