Ford Bronco stjäl massor av köpare från andra märken

Livet verkar ganska bra för ford right now, at least as far as its newest vehicles are concerned. The microchip shortage is hitting hard, as evidenced by year-over-year July retail sales dropping 37.7 percent. However, things aren’t as gloomy as the percentage suggests. It seems the newest Blue Oval vehicles are doing exactly what Ford needs them to do: grab market share from the competition.

Mitt i den stora försäljningsminskningen i juli är två mycket intressanta punkter som Ford gärna vill nämna. Den första involverar Bronco, vilket fortfarande pratas om i bilindustrin. Om något, hype har ökat since it went on sale earlier in the summer and that’s reflected in Bronco sales stats. According to Ford, over 70 percent of Bronco orders are from customers who don’t already have a Ford vehicle in their driveway. Only 3,277 sales were completed in July, but if that percentage holds over the 100,000 or so orders that converted from reservations, Bronco is poised to take a big slice of the off-roading pie.

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Bronco isn’t the only vehicle in Ford’s lineup attracting new attention. Earlier this year we learned that Bronco Sport köpare utanför Ford kom från Jeep mer än något annat märke. I den elektriska världen säger Ford reservationer för F-150 Lightning passed 120,000 units, and nearly 80 percent of those reservation holders come from competing brands. Granted, reservations aren’t sales and there’s no guarantee that every reservation holder will follow through. Still, based on the Bronco’s conversion success, there’s reason for Ford to be quite optimistic about the future.

Nu behöver företaget bara komma dit. För den delen, alla automakers are currently looking to a better future where a COVID resurgence and critical microchip shortages don’t curtail vehicle sales. However, Ford seems to be suffering a bit more than most, especially in the pickup truck realm. While the F-Series still holds a year-to-date sale lead over Ram och Silverado, båda pickuperna faktiskt sålde mer än Ford under andra kvartalet av 2021.

Källa: https://www.motor1.com/news/525811/ford-bronco-buyers-other-brands/?utm_source=RSS&utm_medium=referral&utm_campaign=RSS-category-sales