Formula 1

Animoca Targets Non-Crypto Gamers by Developing Big Brand Games

While investment is heating up in the blockchain gaming sector, a common criticism of crypto-powered games has been how to secure users from outside of the cryptocurrency space.Blockchain gaming powerhouse, Animoca Brands, believes that acquiring mainstream games with loyal players and exposing them to the benefits of blockchain and distributed ledger technology (DLT) is the best way to attract new audiences into crypto.Cointelegraph spoke to Yat Siu, the chief executive of Animoca Brands, to learn about his firm’s strategy for bridging the gap between the mainstream gaming and crypto worlds.Animoca

Blockchain Gaming Firm Animoca Creates Private Trading Hub for Shareholders

Following its delisting from the Australian Securities Exchange (ASX) last month, blockchain gaming startup Animoca Brands has engaged an online marketplace to continue private trades of shares in the company.Animoca Brands —  the parent company of TSB Gaming — has made its mark on the blockchain gaming space in recent years by collaborating with big-name firms such as Tetris creator Atari and signing a global licensing agreement with Formula 1.On April 9, Animoca released details of its engagement with PrimaryMarkets, an Australia-based online marketplace for the trading of unlisted securities