Brave Releases Update on its Decentralized Ad Platform
In a June blog post, the team behind Brave, the open-source browser known for its privacy and unique advertising model, published a straw version of one of its research initiatives. The initiative is an ad platform called ‘THEMIS.’ Themis is a decentralized and private-by-design protocol that aims to improve upon the current Brave ad ecosystem. This new protocol comes with numerous potentially attractive features. According to Brave, it will give users anonymity, it’s decentralized, it requires zero trust, and provides auditability. On August 17, the team published part two of