Appital Integrates FlexTrade EMS into Bookbuilding Platform

Appital, which provides better liquidity exposure to buy-side clients, announced on Thursday that it is integrating FlexTrade Systems’ solutions with its bookbuilding platform as the first EMS provider.

FlexTrade is well-known for offering multi-asset execution and order management systems. By integrating FlexTrader EMS, Appital is bringing automation to the historically manual process.

Commenting on the integration, Andy Mahoney, Managing Director EMEA FlexTrade Systems, said: “This integration with Appital brings transparency and automation to an area of the market traditionally plagued by opacity and outdated, phone-based bookbuilding activity.” 

In High Demand

He further pointed out that a significant portion of FlexTrades’ client base was interested in Appital’s services.

“We have been collaborating with Appital to develop standard integration procedures to ensure our clients have seamless access to Appital’s platform directly within the FlexTRADER EMS order blotter to actively participate in the liquidity discovery process in the market for size,” Mahoney added.

The integration will allow buy-side firms access to the liquidity on London Stock Exchange Group’s Turquoise.

The companies also formed a working group that includes some of the largest asset managers to help mutual clients with consultation on ith the hard-to-find liquidity in the market with additional help to proactively build books of demand.

“In our mission to put buy-side firms in control of their bookbuilding activity we are excited to work with innovative firms like FlexTrade to help us shape the technology infrastructure for EMS integrations,” said Appital CEO Mark Badyra.

“FlexTrade clients and the asset management community can now gain exposure to deal flow opportunities they have not been able to access before. This integration transforms a traditionally manual order flow process, that historically sits outside any EMS, into an automated, electronic platform.