Bonza branches out from ‘app-first’ with new booking website

Bonza had initially adopted an “app-first” booking strategy where all tickets were sold either through its app or through registered travel agents. CEO Tim Jordan said the new site is in response to customer feedback, complementing the Fly Bonza app and offering customers more choice.

“We’ve listened to our customers and their feedback was that not everyone wants to book via the app so we’ve created a user-friendly website meaning even more Aussies can take advantage of our low-cost airfares on 36 routes to 21 destinations,” said Jordan.

According to Jordan, the airline is still encouraging customers to download and use the app, as it is needed to check in, retrieve boarding passes, and access onboard food, beverages, and entertainment.

“We’re proud of being early digital adopters in the Australian aviation space and the feedback we get from our customers is that the app is a fantastic addition to their Bonza experience,” he said.

“We understand that some customers prefer to book online, so introducing this easy-to-use website as a digital companion to our Fly Bonza app allows us to reach many more travellers who have yet to experience Bonza.”

Speaking to the Australian Aviation podcast last year, Jordan said more than 95 per cent of Bonza’s bookings in its first few months of operation had come through the app.

“The feedback has been very, very positive in terms of the ease of use, even I could use it which is saying something,” he said.

“It allows us to have a direct relationship with the customer, so if plans change, we can communicate directly with customers. It means that we will have greater contact with the customer, and that helps us in terms of the interaction to and from the customer on an ongoing basis.”

Bonza marked its one-year anniversary of operation in January, with its own figures showing it had flown more than 750,000 passengers in its first 12 months.