Brand Strategy Summit returns to London

Panel: Integrating AI into brand protection

AI technologies are developing rapidly, raising new challenges – and opportunities – for brand owners.  Discover the safest tools available to help protect your IP assets.

• AI tools and processes to protect your IP portfolio 
• Legal developments and the governance of generative AI  
• How machine learning, natural language processing and automation are changing protection strategies

Masterclass: How to maintain an effective trademark portfolio

Having a proactive approach to trademark portfolio management is crucial. What strategies should  brand owners be adopting to optimise protection and revenue?

• Global coverage with a limited budget: searching, monitoring and maintaining  
• Assessing the latest technologies for portfolio management  
• How to streamline protection for legacy marks

Presentation: The fight against lookalikes

A presentation to discuss the psychology behind lookalike products – and methods to combat them.

• Understanding the effects that lookalikes have on consumers  
• Monitoring the scale of trade across marketplaces  
• Amending your brand strategies to fit the consumer mindset

Masterclass: Online marketplaces – combatting counterfeiting issues

As online marketplaces continue to evolve, fake goods may become more of a threat to your brand.  Discover the latest platforms you should be monitoring and devise new strategies for tackling the issue.

• Counterfeit strategies on a global scale: how do you tackle cross-border infringement? 
• Investigating new tactics and target markets 
• Building relationships with e-commerce platforms

Panel: The new domain space – what can you expect?

Discover best strategies for fighting infringement across the domain name environment.

• Everything you need to know about the next round of new gTLDs 
• Blockchain domain names: managing third-party infringers and cybersquatters  
• How to get ahead of domain name challenges

Masterclass: Litigation strategies for 2024

Get up to date on the latest litigation trends and increase your chances of success in the courtroom.

• Think outside the box: how can your other IP rights benefit your trademark case? 
• Cost-effective strategies for pursuing enforcement  
• Track major IP cases set to change the legal landscape 

Panel: Inspiring leadership in times of difficulty

The current economic climate is leaving brand owners with fewer resources and an uncertainty over  future investment. How can strong leadership ensure brand growth and protection during challenging  periods?

• Achieving team goals with new budget constraints 
• Embedding IP in decision-making processes 
• Building and motivating a diverse and efficient team

Interview: Insights from the frontline of anti-counterfeiting

Hear directly from law enforcement on what you can do to protect your brand from counterfeiting and  the grey market.

Panel: Clearing the market of fake goods: a European approach

As consumer demand for cheap goods increases, discover the European counterfeit hotspots that should be on your radar, and best strategies for capturing fakes before they can affect your brand reputation.

• Monitoring notorious markets across Europe 
• Strategies for working with Customs and other brand owners  
• Recruiting consumers: how to engage the public in preserving your brand image

Panel: Making money from your marks

Create a tailored approach to licensing your brand and discover everything you need to know to draft a watertight licensing agreement.

• Recognising when the time is ripe to monetise your brand 
• How to build and maintain a strong relationship with licensees  
• Drafting a ‘win-win’ agreement: definitions, conditions, terminations – and pitfalls to avoid

Masterclass: Brand security on social media

Being proactive on social media is crucial to protecting your brand reputation. Anyone can be the target  of impersonation. Discover how to control your online presence while mitigating the risks of fake activity.

• Unpick the different users, technologies and opportunities across each social media platform 
• Avoiding the risks of misplaced or unauthorised advertising  
• Develop measures for monitoring scam activity to preserve your brand’s integrity

Panel: The corporate brand protection department of the future

The role of the brand professional is evolving. How can you ensure you have the specialisms in place to remain proactive and adaptable whatever direction your brand takes?

• The next big challenges, trends and opportunities in brand protection 
• Maintaining brands that represent and keep up with consumer expectations  
• An evolving team: the wider specialisms you need