December 2023 Auto Sales Wrap Up Year On A Familiar Note

Republished By Plato

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Little movement in pace of sales sets stage for an uncertain
2024 landscape

With volume for the month projected at 1.37 million units,
December US auto sales are estimated to translate to an estimated
sales pace of 15.2 million units (seasonally adjusted annual rate:
SAAR). This translates to a projected fourth quarter selling rate
average of 15.3 million units, a level that continues to decelerate
from the average pace of sales realized in the second quarter (15.8
million units), setting the stage for an unsettled auto demand
outlook moving into 2024.

S&P Global Mobility projects US sales volumes are expected
to reach 15.9 million units in 2024, an estimated increase of 2.0%
from the projected 2023 level of over 15.4 million units. This
aligns with S&P Global Mobility’s
global 2024 forecast of 88.3 million sales.

“The end of 2023 brings the industry a glimpse into what could
be yet another uncertain environment for US auto sales levels in
2024,” said Chris Hopson, manager of North American light vehicle
sales forecasting for S&P Global Mobility.

“The good news is that incentives and inventory levels are
progressing in the right direction. The not-so-good news is that
this has not yet translated to momentum for sales levels,” Hopson
said. “This could be a stouter signal that US consumers are tapped
out, which would be a heightened risk for auto demand as new
vehicle consumers continue to face affordability issues by way of
high interest rates, tight credit conditions and slow-to-recede
vehicle prices.”

“An uneasy consumer translates to an expectation of a mildly
progressing auto sales environment next year,” Hopson added.”
Stronger advances in new vehicle inventory could potentially result
in increased incentives and dealmaking to help mitigate consumer
headwinds.”

Dealer advertised vehicle inventories continue to climb.
Advertised new vehicle dealer inventory listings for the US market
have increased to about 2.3 million units as of early December,
said Matt Trommer, associate director of Market Reporting at
S&P Global Mobility. This represents an increase of 4% from the
end of October and a 60% year-over-year increase from 1.4 million
units.

“The November surge was mostly driven by the Compact SUV
segment, with the Toyota RAV4, Chevrolet Equinox, Mazda CX-5, and
Nissan Rogue having shown large increases in inventory every month
since August,” Trommer said.

Continued development of battery-electric vehicle (BEV) sales
remains an assumption in the longer term S&P Global Mobility
light vehicle sales forecast. In the immediate term, some
month-to-month volatility is anticipated. December 2023 BEV share
is expected to reach 8.1%, similar to the month prior reading, and
potentially elevated as availability of Federal tax credit levels
becomes less certain starting in January 2024. BEV programs
previously expected for stronger launches in Q4 2023 have been
delayed to 2024, creating opportunity for BEV share advances
beginning early next year.

With the rollout of several highly anticipated models, US BEV
sales will continue to develop in the new year. By the end of 2024,
there will be nearly 100 BEV models available, double the number
there were in 2022, covering several more segments and providing
consumers interested in an electric vehicle even more choice. As
for vehicles already on sale, advertised dealer inventories of most
non-Tesla EVs have plateaued.