30 Sep
2021
- The value of the top 100 brands has tripled over the past 15 years and, despite the pandemic, rose by 5% over the last year – a timely reminder that strong brands can serve as a safe haven for capital in times of economic uncertainty.
- The worth of global intangible assets stood at $74 trillion as of 1 September 2021. If historic growth rates hold steady, this could hit $1 quadrillion by 2050. However, despite these astronomical figures, much of this value is missing from company balance sheets because of accounting rules.
- Brands remain crucial value drivers for many businesses, as illustrated by prices recorded through acquisition activity. The most expensive acquisition in an M&A scenario to date is that of the Reynolds tobacco brands portfolio by British American Tobacco in 2017, with a stated brand value of $93.6 billion.
- As brand and intangible values continue their upwards march there is a clear opportunity for trademark professionals and their advisers to enhance their worth to clients, support economic growth and position themselves as truly commercial stakeholders.
Source: https://www.worldtrademarkreview.com/executive-summary-1
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