Exness hires Greta Killyte as Head of Regional Marketing

Time Stamp: November 28, 2022 5:53 AM
Source Node: 1763220

Exness strengthens
its marketing executive team by appointing Greta Killyte as Head of Regional
Marketing.

She will be responsible for building Exness’ regional
marketing strategy and leading its execution on a global scale.

A data-driven marketing executive

Killyte has an
extensive background in marketing, spanning from media strategy, planning, and
buying to product acquisition development.

Before joining Exness, Killyte
worked for Malta-based PokerStars, an international iGaming company, where she
worked for a little over 2 years, first as Casino Acquisition Manager and later
as Senior Acquisition Manager.

At PokerStars, Killyte’s responsibility was to
build the casino acquisition strategy and grow the casino customer base.

Additionally, she worked for MediaFusion, where she started as Head of
Programmatic Media and quickly became Head of Digital Strategy.

Prior to that,
Killyte was a Programmatic Campaign Manager at LeoVegas.

“Greta’s experience
in data-driven marketing decisions and geographical expansion will be
fundamental for taking our regional marketing to the next level, thus
contributing to our global growth plans. We are confident that her marketing
experience and her analytical approach will be invaluable for our regional
marketing initiatives and growth”, Alfonso Cardalda, Exness CMO, commented.

Killyte joined Exness
during its rapid expansion and global growth.

The multi-asset broker, as of
writing, is the biggest broker in the world, reporting over $2.5 trillion in
monthly trading volume.

“Being part of Exness’ growth and global expansion is
an honor. Global growth requires regional attention and I am excited to start
working closely with Exness’ marketing teams, both regional and central, to
develop effective and cohesive strategies and campaigns”, Killyte said.

Exness strengthens
its marketing executive team by appointing Greta Killyte as Head of Regional
Marketing.

She will be responsible for building Exness’ regional
marketing strategy and leading its execution on a global scale.

A data-driven marketing executive

Killyte has an
extensive background in marketing, spanning from media strategy, planning, and
buying to product acquisition development.

Before joining Exness, Killyte
worked for Malta-based PokerStars, an international iGaming company, where she
worked for a little over 2 years, first as Casino Acquisition Manager and later
as Senior Acquisition Manager.

At PokerStars, Killyte’s responsibility was to
build the casino acquisition strategy and grow the casino customer base.

Additionally, she worked for MediaFusion, where she started as Head of
Programmatic Media and quickly became Head of Digital Strategy.

Prior to that,
Killyte was a Programmatic Campaign Manager at LeoVegas.

“Greta’s experience
in data-driven marketing decisions and geographical expansion will be
fundamental for taking our regional marketing to the next level, thus
contributing to our global growth plans. We are confident that her marketing
experience and her analytical approach will be invaluable for our regional
marketing initiatives and growth”, Alfonso Cardalda, Exness CMO, commented.

Killyte joined Exness
during its rapid expansion and global growth.

The multi-asset broker, as of
writing, is the biggest broker in the world, reporting over $2.5 trillion in
monthly trading volume.

“Being part of Exness’ growth and global expansion is
an honor. Global growth requires regional attention and I am excited to start
working closely with Exness’ marketing teams, both regional and central, to
develop effective and cohesive strategies and campaigns”, Killyte said.

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