Fidelity Digital finds 90% of surveyed investors find digital assets appealing

Fidelity Digital Assets, the crypto-focused wing of global asset manager Fidelity, has published the results of a survey that interviewed 1,100 investors across the globe. 

The study surveyed 408 American, 299 Asian, 393 European investors on their investment behavior and view of digital assets such as cryptocurrency. Of the survey participants, 312 were financial advisors and 302 were high net worth investors. 

As per the report, 90% of surveyed investors found digital assets appealing, particularly for their “high potential upside.” Eight in ten also felt digital assets could belong in a portfolio. 

For the barriers halting widespread adoption of digital assets, 54% of investors said that price volatility created and 44% noted a lack of fundamentals to gauge their proper value. 

Overall, 52% of surveyed investors said they have invested in digital assets, with Asian and European investors more likely to do so than those based in the U.S. 

The market conditions of 2020 following the COVID-19 pandemic pushed investors toward digital assets, according to the report, as it had also pressured central banks to adopt central bank digital currencies and piqued the federal government interest in blockchain technology.