Getting Ready for Black Friday & Cyber Monday Now

In this bonus episode, our podcast host RichE covers a few things that you should do to get ready for Black Friday and Cyber Monday this year.

You have about a month and a half to prepare for the busiest shopping time of the year, so don’t wait until it’s too late!

Listen to RichE map out a simple but effective holiday season strategy for your small business through:

• Creating videos
• Posting ads
• Retargeting
• Email marketing.

You’ll also find out what you need to work on right now so that your website is ready for the rush of holiday shoppers.

Here’s a list of podcasts and books mentioned in the podcast. Think of this additional reading/listening as a crash course on upgrading your holiday marketing strategy:

• Episode #75 with Josh Berkstreer, Head of Education at Ecwid on holiday success plan
• Episodes #76 and #88 with Ricardo Lasa from Kliken on Google Shopping
• Episode #69 with Dennis Yu on creating Facebook video ads quickly and easily
• “Twelve and a Half” by Gary Vaynerchuk
• “UnReceptive” by Tom Stanfill.

Source: https://www.ecwid.com/blog/getting-ready-for-black-friday-cyber-monday-now.html