How Cannabis Companies Succeed on Twitter

In Match this year (2021), Twitter turned 15 – that’s almost ancient in social media time.

Since it’s conception, the platform has given helped start movements through countless hashtags. However, even with 326M monthly active users and 500M daily tweets, the channel is still an enigma to many.

In this article, we go over the main opportunities for Cannabis brands in the Twitter space, as well as some ways you can protect your business from illegitimacy claims.

First, let’s get clear on what makes the blue bird unique. Twitter is the water cooler of society, that place where everyone goes to get the latest updates on whatever news or pop-culture event is occurring. It has given consumers a place to connect in real time with each other, including celebrities, influencers, and businesses.

Now, brands have the ability to listen directly and respond instantly via the social network. Something that is sometimes considered a blessing and a curse.

With difficulty reaching mainstream audiences through traditional advertising mediums, the cannabis industry has re-engaged with the social platforms in a refreshing new way.

Through this article, you will learn to build a Cannabis Twitter strategy that:

• Builds a community;
• Posts engaging content;
• Forms relationships with influencers;
• Masters the Twitter world.

In order to have a successful run on Twitter, you must first take these 7 steps: