How to win big in China; trademark spamdemic warning; video game licensing tips; and much more

Everything we covered on WTR over the past seven days, and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

Monday 23 October

Ex-EUIPO head António Campinos writes to the European Parliament to warn that SEP responsibilities should not go to an agency “with no experience in the field of patents”.

EUIPO executive director João Negrão leads a delegation visit to Ukraine to strengthen IP integration.

IP mediation experts share their perspectives on the future of alternative dispute resolution in the European Union.

Plus:

Tuesday 24 October

As part of a new WTR series, we learn how Lao Customs aids brand protection efforts at the country’s borders.

Starbucks launches pumpkin spice latte NFTs, Novo Nordisk sees Ozempic counterfeits rise, Unilever settles its dispute with a cancer support charity, and more.

Plus:

Wednesday 25 October

WTR uncovers dozens of new suspicious trademark filing platforms, raising questions about the USPTO’s response to the growing issue.

The EUIPO issues a fake email scam warning, Brazil and China pledge GI cooperation, and more, in this week’s IP office updates.

Plus:  

Thursday 26 October

Video game licensing offers brands an almost cost-free revenue stream and the opportunity to maximise audience reach, the CEO of a video game IP marketplace tells WTR.

In another edition of our customs brand protection series, we head to Malta.

Springbird CEO Laura West speaks to WTR about the risks and benefits of subscription-based trademark management services.

Plus:

Friday 27 October

The representative counsel of Assa Abloy, which was recently awarded Rmb100 million by the Supreme People’s Court of China, provide takeaways on fighting infringement in China.

An iPhone battle heads to the Brazil Supreme Court, Macy’s launches a store in the metaverse, adidas makes new claims against Thom Browne, and more.

Plus:

Saturday 28 October

In our weekly opinion column, Haloo CEO Julie MacDonell argues that the most profound disruption AI could have on the IP industry lies in the radical reinvention of trademark processes at national IP offices.

Special Report: Safeguarding Style

WTR latest Special Report delves into the multifaceted landscape of brand creation and protection in the fashion and luxury industry, exploring the filing strategies, anti-counterfeiting technologies and international collaborations that are essential to success.

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• Source: https://www.worldtrademarkreview.com/article/how-win-big-in-china-trademark-spamdemic-warning-video-game-licensing-tips-and-much-more