Mastercard Shakes Up Music Industry: Unveils Web3 NFT-Gated Artist Program

Mastercard Shakes Up Music Industry: Unveils Web3 NFT-Gated Artist Program

Time Stamp: April 13, 2023 10:27 AM
Source Node: 2057034
  1. Mastercard introduces Web3 twist
  2. NFT-gated artist accelerator
  3. Polygon partnership & AI tools

As a traditional finance powerhouse, Mastercard is taking a leap into the Web3 domain, embracing numerous Web3 integrations in recent times. The latest move came on April 12 when the company unveiled a groundbreaking artist accelerator initiative, this time infused with a Web3 element. The program’s accessibility is exclusively granted to holders of the Mastercard Music Pass NFT, making it a nonfungible token (NFT)-gated affair.

Per the announcement, the limited-edition NFT will be available for free to both musicians and fans until the end of the month. Mastercard’s collaboration with Polygon has led to the creation of this program, which provides complimentary access to educational content, one-of-a-kind AI instruments, and other immersive experiences.

Raja Rajamannar, Mastercard’s chief marketing and communications officer, emphasized that such initiatives aim to assist users in gaining a deeper understanding and trust in blockchain and digital asset utilization.

Mastercard has already handpicked five artists from diverse genres worldwide to be a part of this program. Alongside Web3 technologies, these artists will gain exposure to an innovative artificial intelligence (AI)-powered music studio.

In other news, Twitter is on the verge of releasing a revolutionary feature that will allow users to trade cryptocurrencies and equities directly on the platform. According to CNBC, this move is the result of a partnership with the prominent fintech company eToro.

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José is a crypto enthusiast who trades crypto night and day. He loves to share his trading stories and experiences in all his published articles. José likes to hang out and travel to meet new friends. Enjoys sushi, vodka, and tequila.

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