INCREASING DEMAND FOR SUSTAINABLE STAYS
Millennials aged 26 to 41 Make up a quarter of the population and are the most frequent travelers to date. This is an influential group who combined with the younger Gen-Z generation make up $3 trillion of spending power. This group made up 60% of AirBNB reservations in 2016 (shorttermsage, 2022). It is imperative to appeal to this group. This group shamelessly values, socially & environmentally businesses, unique & immersive experiences and tech features.
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- Source: https://carbonoffsetcompany.org/millennial-who-2/?utm_source=rss&utm_medium=rss&utm_campaign=millennial-who-2
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