O2 Investment Partners has invested in strategic communications, public relations, consulting, and digital advertising business BerlinRosen.
The company says it is “at the forefront of today’s increasingly complex and constantly evolving social environment, helping its clients develop ESG commitments and become leaders in corporate social responsibility”.
BerlinRosen is the seventh platform investment for O2’s most recent fund, O2 Investment Partners Fund III, which the firm closed on $270m at the start of last year.
O2 vice president Sean Darin said, “By bringing together a deep understanding of the rapidly changing landscape of issues confronting leaders, organizations and brands every day – and the acuity to anticipate shifts in culture reshaping the marketplace, BerlinRosen is reinventing the agency model for the 21st century.
“At O2, we invest in companies that have a culture of seeking innovation as key to sustainable growth, and we are thrilled to partner with the entire BerlinRosen team to build on their industry-leading approach to communications and realize their significant potential across their expanding team and client base.”
A statement from Jonathan Rosen and Valerie Berlin, co-managing principals and co-founders of BerlinRosen, added, “Our partnership with O2 will allow us to pursue opportunities for organic and inorganic growth in new verticals, geographies and services to deliver greater impact at a greater scale for our clients.
“We are taking an expansive approach led by what clients need to effectively understand, reach and move their audience to take action – from deeper investments in data and analytics to brand strategy, expanded creative studio and more.
“We also want to help clients put programmatic rigor behind their ESG commitments and help them develop and deepen meaningful programs to make an impact by looking at consulting around ESG program development.”
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