Pharma brand strategies; Canadian border tips; SHOP SAFE momentum; and much more

Long Read 

Soaring demand for weight-loss drugs highlights the key factors for pharmaceutical brands tackling opportunistic infringers. 

Monday 9 October 

Experts from key markets around the world reveal the technologies that are helping – and hindering – anti-counterfeiting efforts, as we launch a new WTR enforcement guide. 

We examine brand protection strategies at the Canadian border. 

Plus: 

Tuesday 10 October 

A public hearing highlights the political momentum behind the US SHOP SAFE Act. 

Indonesian Customs looks to debunk myths about recordation restrictions. 

Monster Energy is awarded $336 million, Nationwide rebrands, Operation Vulcan gains recognition, and more. 

Plus: 

Wednesday 11 October  

An AI-powered filing platform boasting a “99% success rate” and a unique “approval first, pay later” model raises some questions. 

The Benelux IP office shields applicant addresses and there is a Design Law Treaty update in this week’s IP office news. 

Plus:

Thursday 12 October 

Following months of uncertainty, the Brazilian IP office announces official leadership changes and a new pledge to the future. 

Plus: 

Friday 13 October 

The US Supreme Court refuses to hear a case on celebrity personas, Virgin Group wins a brand reputation dispute, and more. 

Industry groups welcome the reintroduction of SHOP SAFE and the new EU GI regime for craft products is within touching distance, according to this month’s legislation and policy watch.. 

Plus: 

Saturday 14 October  

Wishful thinking on AI runs the risk of IP professionals losing their competitive edge, argues this week’s Saturday opinion column.

Special Report: Safeguarding Style 

WTR’s new Special Report delves into the multifaceted landscape of brand creation and protection in the fashion and luxury industry, exploring the filing strategies, anti-counterfeiting technologies and international collaborations that are essential to success.