Tags: podcast, eSports iQ, eSports marketing, sports, video games
Categories:Podcast, Marketing, sports
The latest episode of the eSports iQ podcast series explores how video game content affects esports marketing. Specifically:
- Video game play and athletics are different mediums
- Ball-based games attract casual audiences to traditional sports media
- The importance of video game imagery to the presentation value of esports
- Brand marketing can add value by filling the gaps in storytelling
- Brand association is more contextual in esports
Previous podcast episodes (in video format) are hosted on our YouTube channel.
The podcast is also available on Apple, Google and Spotify.
Enjoy!
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Source: https://www.esportsgroup.net/esports-iq-podcast-episode-2-truth-esports-marketing/2562/
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