TikTok Expert’s Survey Finds No Confusion With Stitch Editing

By Craig Clough (March 7, 2023, 10:30 PM EST) — A Stanford professor on Tuesday told a California jury considering claims that TikTok’s “Stitch” feature infringes the trademark of London editing house Stitch Editing Ltd. that a survey he conducted found little customer confusion between the two companies, with only a small percentage of test respondents thinking there is a connection….