“Businesses are looking to put their money where it matters – their offering to customers and their people.” Jeremy Over, a partner of Moore Barlow, commented on a recent survey according to which SMEs are more likely to choose non-traditional ways of accessing capital, like crowdfunding.
Source: https://thisisoliver.co/2021/12/22/uk-smes-like-crowdfunding-to-reach-out-to-customers/
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