Rapid growth in ecommerce sales and digital adoption across the globe opens up a world of opportunity for businesses looking to expand. The numbers alone make a compelling case: In 2021, ecommerce sales are expected to make up nearly 20% of total retail volume. By 2023, global ecommerce is projected to hit $6.2 trillion with the majority of retail ecommerce growth occurring in Latin America, Central and Eastern Europe, and the Middle East and Africa.
And it’s easy to see how this shift is occurring in real-time — new ecommerce customers are logging on every day. Take Europe, for example. In 2020, the digital adoption rate jumped from 81% to 95%. As people confronted new challenges brought on by the coronavirus pandemic, similar acceleration occurred worldwide.
Predvidena rast trgov e-trgovine naredi širitev privlačnejšo kot kdaj koli prej, s priložnostmi za podjetja, da pridobijo novo bazo strank, vzpostavijo nova partnerstva, povečajo prihodke in postanejo globalna blagovna znamka.
So, considering the tremendous opportunities for growth, why don’t more businesses go global? There are some real barriers that keep businesses from branching out. Some of the ones companies frequently cite:
Lokalizacija. Website translation, adapting payment options and lack of market expertise — these are just a few of the obstacles of fitting into a new market.
skladnost. Navigating the tax considerations and regulatory environment in different jurisdictions can be highly complex.
Pošiljanje in carina. Managing duties, tariffs and return costs often keep businesses from selling cross-border.
Sprejemanje plačil. Launching local payment methods requires months of work teams across your organization, including legal, business development, engineering, product and finance.
Upravljanje podpore strankam. Meeting customer expectations, generating word of mouth and protecting your brand from a distance requires some careful preparation.
For many businesses, the task of addressing all of these issues is daunting and cost-prohibitive. And the reality is going global is a major undertaking. Fortunately, you don’t have to go it alone. With the right partner and smart planning, you can successfully navigate these challenges.
3 Steps to Take for International Ecommerce Growth
There’s a lot to consider before you venture across borders. Following a basic strategy can help you take a careful, thorough approach. BigCommerce has partnered with Stripe, a global leader in payments infrastructure, because they enable businesses to accept payments in 195 countries and dozens of local payment methods when using Stripe on BigCommerce. Stripe recommends a three-step framework for going global that helps businesses think through their options and take smart steps toward international growth.
1. korak: Ocenite
As with any big adventure, a great tool to start with is a map. It might seem simplest to choose your closest neighboring countries or the most developed regions where ecommerce is already strong. But taking a broader sweep and evaluating markets around the world can help you identify your path to expansion.
Considering not only where the market stands today but where it’s headed can also help inform your decision. India, Brazil, Russia, and Argentina are projected to see 26% growth rates in ecommerce in 2021. Asia-Pacific alone will account for nearly 61% of all retail ecommerce sales worldwide compared to North America which will claim 20%. And as of 2021, 94% of the world’s internet users are outside the US. — so taking a careful look far and wide may lead you to greater growth potential.
Oglejmo si nekaj regij, ki bi jih morda želeli upoštevati, in ključne številke, ki bodo vplivale na vašo odločitev.
Severna Amerika
- Kanada
- $1.7 trillion GDP
- 37 milijonov prebivalcev
- $52 billion annual B2C ecommerce growing at 15% in 2020
- 83% credit card adoption, 86% smartphone adoption, with 33% of ecommerce flowing through mobile
Top countries in Europe, the Middle East and Africa
- Združeno Kraljestvo
- $2.8 trillion GDP
- $233 billion annual B2C ecommerce, growing 11% annually
- 55% buy online via mobile
- Francija
- $2.8 trillion GDP
- $106 billion annual B2C ecommerce, growing 13% annually
- 39% buy online via mobile
- Nemčija
- $3.8 trillion GDP
- $108 billion annual B2C ecommerce
- 50% buy online via mobile
Top countries in Asia-Pacific
- Avstralija
- $1.4 trillion GDP
- 13% ecommerce growth rate
- World leader in contactless payment adoption, with 4 out of 5 in-person payments
- Nova Zelandija
- $205 billion GDP
- 10% ecommerce growth rate
- 91% internet adoption
- Indija
- $2.7 trillion GDP
- 1.4 billion population
- 26% ecommerce annual growth rate
- 43% buy online via mobile
- Indonezija
- $1 trillion GDP
- 269 milijonov prebivalcev
- 31% ecommerce annual growth rate
- Payments split: 35% cash, 42% bank transfer, 10% wallet, 5% credit card, 3% convenience store, 5% other
- Japonska
- $5.2 trillion GDP
- 126 milijonov prebivalcev
- $183 billion B2C ecommerce, growing 7.7% annually
- 85% credit card adoption, 79% smartphone adoption, 42% of ecommerce flowing through mobile
Top countries in Latin America
- Brazilija
- $1.9 trillion GDP
- 210 prebivalcev
- 89% mobile adoption
- Mexico
- $1.2 trillion GDP
- 126 milijonov prebivalcev
- 34% ecommerce annual growth rate
Ko pregledujete različne trge, boste želeli primerjati in upoštevati tudi naslednje:
- Velikost trga. What’s the ecommerce GDP in that particular country or region? What are the growth projections for that market?
- Tržna privlačnost. In a given market, how many customers fall within your target demographic? Is that number likely to grow? What are the country’s digital adoption and smartphone penetration rates? What is the competitive landscape?
- Enostavnost vstopa. When it comes to the logistics and costs involved with doing business, not all markets are created equal. You’ll want to be familiar with the following areas and how simple or complex each one is in your chosen new market:
- Localization requirements
- Data regulations
- Shipping partners
- Davčni premisleki
- Cross-border regulatory environment
Po temeljiti oceni boste pripravljeni na strateško izbiro in začetek prodaje na novem trgu.
Korak 2: Zaženi
Once you’ve chosen your new cross-border market, it’s time to launch. When you start doing business in a new country, it’s critical to ensure not only that you’ve chosen the right market, but your company is ready for cross-border transactions. To set yourself up for success, you’ll want to do the following:
- Ponudite lokalne načine plačila, ki so poznani vašim strankam. Payments are personal. Understandably, customers want to use payment options they know and recognize. Up to 16% of shoppers abandon their cart if their preferred payment method isn’t available. Sales data from Stripe found that of more than 6,000 businesses who sold to buyers in Germany, Belgium, Netherlands, Poland and Austria, on average saw a 40% lift in sales when they turned on European payment methods. If you’re working with BigCommerce and Stripe, you can easily turn these on with no additional work.
- Optimizirajte potek blagajne. No matter where you’re doing business, friction chases customers away. And while your checkout may work without a hitch at home, it may be a trouble spot for customers in another country. Keep your checkout flow seamless with responsive forms that adapt to address formats across countries. And make sure your site offers dynamic, real-time confirmation of network acceptance across banking systems.
Nekatera druga ključna področja, na katera morate biti pozorni:
- Maintaining compliance with local regulations, including Europe’s General Data Protection Regulation and Strong Customer Authentication
- Managing taxes, especially Europe’s Value-Added Tax (VAT)
- Upravljanje podpore strankam
- Handling shipping and customs
Each of these issues can be highly complex for a business to navigate in a new region, but remember you don’t have to manage it all on your own.
3. korak: Optimizirajte
Ko ste odprli mednarodno poslovanje, je čas, da izboljšate svoje poslovanje za optimalno delovanje. Zdaj se lahko osredotočite na maksimiranje prihodkov in zmanjšanje stroškov.
Consider opening a local entity.
Ta možnost zahteva veliko naložbo, a ko se vaše podjetje širi, je o njej treba razmisliti. Veliko lahko storite virtualno, toda fizična lokacija na trgu, ki ga opravljate, vam lahko pomaga dodatno povečati prihodke in vaši ekipi dodati lokalno strokovno znanje.
What’s the advantage to opening an on-the-ground local shop? First, there’s significant cost savings on transactions. Domestic card transactions have about 10% better authorization rates than cross-border transactions. And domestic transactions eliminate cross-border fees, which can save you more than 2% on a $100 transaction.
Another advantage is that by hiring regionally, you tap into local knowledge, experience and expertise, which can lead to better products and marketing. Ultimately, this can help your business establish deeper connections with customers and drive brand loyalty.
Zavijanje
Taking your business global is exciting and introduces immense opportunities for growth. But the challenges to venturing beyond your own borders aren’t insignificant. In fact, they can be highly complex and difficult to untangle.
The good news: BigCommerce and Stripe together are a great fit for ambitious businesses looking to expand. With the right partners in your corner, you can tackle those big next steps with confidence. To learn more, about how Stripe and BigCommerce work together, start your free-trial today.
Source: https://www.bigcommerce.com/blog/going-global-guide/
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