MassMutual-owned fintech Flourish launches a new service to connect financial advisory clients with bitcoin
A fintech company owned by MassMutual is launching a service that lets registered investment advisors (RIAs) and their clients tap into bitcoin investments.Flourish’s new service, dubbed Flourish Crypto, reflects the growing intersection between traditional finance and the digital asset space, and it’s a bet on what the company says is growing demand among financial advisory clients for bitcoin. The offering is being launched in partnership with Paxos, which is supporting the execution and custody side of things. The New York-based startup has inked key relationships with payments and financial services