Creating a Scale-up Marketing Strategy That Works

Entrepreneur | Timothy Carter  | Dec 28, 2022

Image: Unsplash/Stephen Phillips

How can you scale a marketing strategy effectively?

• Invest more money. First, you could consider spending more money on the strategy itself. This can manifest in any number of different ways, depending on the type of marketing you’re pursuing.  In SEO, you might spend more money on link building or content development.
• Conquer new territory. Another option is to conquer new territory — contending with some of your top competitors, changing your geographic location or placing your ads in new areas.
• Expand to new audiences. Some marketers expand their strategy by trying to target new audiences.
• Scale gradually (when possible).  Don’t hemorrhage all your marketing dollars on an uncertain strategy; increase your efforts one step at a time.

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• Do your market and competitive research upfront. Do all your market research and competitive research front so you have a much better understanding of the contextual environment you’re about to enter.
• Keep your processes consistent.  Don’t lose sight of the principles that made this strategy successful in the first place.
• Be cautious with repetition. Repeating your message is a great way to make it stick, but it’s also a great way to annoy people if you aren’t careful. Don’t overwhelm your customers.
• Keep a close eye on your ROI. Throughout the entirety of your scaling operation, keep a close eye on your return on investment (ROI) and see if it goes through any changes. Are you getting as much value as you expected? If not, why?

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