January 2023 US auto sales highlight mixed messaging

January 2023 US auto sales are expected to advance
mildly from the year-ago level; seasonally adjusted annual rate
(SAAR) will jump once again.

With volume for January 2023 projected at 1.015 million units,
US auto sales are estimated to translate to an estimated sales pace
of 15.5 million units (seasonally adjusted annual rate: SAAR).
While the SAAR reading would be the highest monthly level since May
2021, we’ve seen this pattern before and the underlying dynamics of
the market remain in flux.

“Auto consumers continue to be impacted by an uncertain purchase
environment. While positive developments regarding mildly
retreating vehicle prices and rising pockets of inventory bode
well, interest rates remain high and economic headwinds persist,”
said Chris Hopson, principal analyst at S&P Global Mobility. “None of these issues will be resolved quickly as we move through
2023. The January 2023 expected SAAR reading may have jumped from
the month-prior reading of 13.3 million units, but the unsteady
combination of consumers, inventory and economic conditions will
dictate monthly new vehicle sales levels.”

The S&P Global Mobility auto outlook for 2023 continues to
carry a countercyclical narrative: We expect production levels to
continue to develop even as economic conditions are expected to
deteriorate through the early stages of next year. The advancing
production levels, along with reports of sustained retail order
books, recovering stock of vehicles, and a fleet sector that
remains starved for product should provide some impetus to auto
demand levels even as an economic recession looms. We project 2023
calendar year volume of 14.8 million units, a 7% increase from the
estimated 2022 tally.

Sustained development of battery-electric vehicle (BEV) sales
remains a constant assumption for 2023. BEV share is expected to
reach 7.4% in January 2023, an all-time record mix level, pushed by
the notable Tesla downward price adjustments. While this is the
first shot in a BEV price war, the reaction of other auto companies
will determine whether the January mix level will be a blip in the
trend or a dynamic tipping point in the electrification progress of
the market.

This article was published by S&P Global Mobility and not by S&P Global Ratings, which is a separately managed division of S&P Global.

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• Source: http://www.spglobal.com/mobility/en/research-analysis/january-2023-us-auto-sales-highlight-mixed-messaging.html