‘Claria from Theia Interactive takes the guesswork out of designing products and campaigns’
Quick read
➨ Claria is available as a perpetual licence now through an early access programme
➨ It utilises Omnicept Edition to track six key physical responses
➨ Datasets can be used to achieve a range of goals, including measuring responses to marketing campaigns and new products
The story
Theia Interactive, a software developer focused on visualisation and doing notable work in architecture, has launched a biometric tracking tool capable of analysing and reporting a person’s physical reactions while in virtual reality.
Claria, available as a perpetual licence now through an early access programme, is built exclusively for the new HP Reverb G2 Omnicept Edition, whose sensors for sight and heart rate as well as eye and facial tracking features make the headset capable of measuring a user’s cognitive load and delivering real-time insights for next-level virtual reality experiences.