How to Optimize Images for Website Without Losing Quality With Free Online Tools in 2021?

You’ve spent a lot of time making your website load faster, but the images are still blocky and laggy. The good news is there are plenty of plug-ins and online tools available to make the pictures load much faster.

Many of these image compression tools don’t cost a dime and won’t compromise the image’s quality.

To optimize images for a website without losing quality with free online tools, use GIMP or ImageOptim to lower the dimensions, color intensity, and file size.

Save your images as a JPEG file to lower the KB, then upload it to your website. You can double optimize the image with a free plug-in, too.

This article will also teach you the following details about how to optimize your website’s images without spending any money or losing quality:

  • Two well-known trusted online tools for your images
  • Tips to reduce the dimensions and other crucial traits
  • Various file saving techniques to keep your images compressed
  • Fix the Photo

Use GIMP to Reduce Your Image’s File Size

gimp overview

GIMP is a free online tool anyone can use to compress their images. You don’t have to be an experienced photo editor to use this tool, and they offer a free tutorial if you’ve yet to learn the basics.

This tool lets you change the colors, dimensions, and many other aspects of your photos. It’s an excellent choice for artists, website owners, and anyone who wants to improve images.

All you have to do is download GIMP to your computer, and you’ll have access to their extensive tool list.

It’s a quick and easy way to get your website’s speed back on track without making your images look grainy, blocky, or laggy.

Another worthwhile free online tool is TinyJPG. You can use it to compress JPEG images into much smaller files, saving time and storage space.

The same company created TinyPNG, which compresses PNG images into a smaller format for similar purposes.

Related Reading: Best WordPress Image Optimizer Plugins

Mac Users Can Optimize Images With ImageOptim to Retain the Quality

imageoptim overview

ImageOptim is another great option to reduce your image’s file size, but it’s only free for macOS users.

This exclusivity might change down the road, but everyone else has to follow their subscription model to access their tool list. Much like GIMP, ImageOptim has plenty of tools to adjust your image size and quality.

ImageOptim removes junk and bloated code from every image, cutting the file’s size without ruining its appearance.

If you want to compress it even more, they have more than enough options to cut up to 80% of each picture’s file size.

Reduce the Image’s Dimensions

Your image’s dimensions directly impact the file size. Large photos require more memory and take up more space on the page.

If your website is loaded with massive pictures, it’ll take much longer to load. Far too many people make the mistake of assuming image compression is enough to handle all of the problems associated with the optimization process.

Fortunately, you can reduce the file’s dimensions with almost any free online photo editor. Check your theme’s recommended image size for headers and random photos placed throughout the post.

If you want to review a quick video tutorial, check out this video by WordPress Tutorials on YouTube:

Consider Color Alterations, Stock Photos, and More

Much like the image’s dimensions, the color intensity, contrast, and details will make the photo file bigger. If there are too many colors and unique fonts, you’ll have a much larger file size on your hands.

Regardless of which free online tool you’re using, try to reduce these features to preserve the photo without uploading a big file to your website.

You can lower the contrast by 5%, use traditional fonts (don’t overlap or double the font for a shadow effect), and use stock photos with fewer details to achieve a better file size.

Save the Image as a JPEG or WebP Without Losing Quality

According to WP Beginner, JPEG images are typically smaller than PNG photos. However, PNG is a better choice for transparent photos since they won’t appear grainy.

Using the proper file format for your website’s images will make a world of difference. It’s worth going back and editing every photo on your website to fit the recommendations found on this page.

WebP format is another excellent option. It was created by Google to reduce image files by up to 34%. You can save your files as a WebP image for a lossless or lossy compression, depending on your preferences.

When you’re done making these minor adjustments, test your website’s speed with Google’s Site Speed Tester. It’ll paint a clear picture of how much of a difference you made with these free online photo editing tools.

Related Reading: Should You Double Optimize Images for WordPress

Conclusion: How to Optimize Images for Website Without Losing Quality With Free Online Tools?

A picture speaks a thousand words, but it could be counter-productive or damaging to your site if it has a massive file size.

Instead of uploading an image right away, compress it with GIMP, Tiny PNG, ImageOptim, or a similar editing tool. You’ll be delighted by the results since your website will load quicker, and the images will look the same.

Here’s a quick rundown of the post:

  • The color intensity, dimensions, and font can impact the file’s size.
  • There are plenty of free online tools to optimize your photos.
  • JPEG files are much smaller than most other file types.

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